Here Korea comes a HIT trend : Cushion Foundation (BB/CC).
Below are some introduction from K-trend blog:
What is a cushion foundation?
Unlike your regular liquid foundation which comes in a pump or a bottle, the liquid is soaked into a cushion or sponge which you can pick up with a special puff. It usually comes in a compact type with a mirror so it's perfect for people who are on-the-go.
It works as a moisturiser, sun screen, foundation, serum, etc. There's nothing revolutionary about that besides how the product is dispensed.
I want to introduce you to "IOPE" cushion foundation (The most wanted product in my list) It is believed to be the first brand invented cushion foundation!!
I started to know this brand from two of my favorite TV programs. one is the most popular Taiwan female beauty program called "女人我最大 lady first", which talks about the latest fashion and beauty product around the world. the other show is "lover from other star" yea.. the famous korean star has it as the tv ad placement.
Key features of IOPE:
1. High performance sunscreen (SPF50 ++)
4.Sweat Proof (last for whole day)
5. Vitamins rich
6.Easy for touch-up through the whole day
7. Very pretty package
IOPE is the brand invented cushion foundation. Till today it remains as the best selling cushion foundation in Korea market. it is under the same parent company as LANEIGE
Best for Dry to Normal skin
Below are 2 videos talking about IOPE. quite informational. left one in English (from Youtuber meejmuse) and right one in Chinese from lady first program.
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1 means her favorite or the best. 3 means the least favorite
Below is another cute korean girl talking about 5 different cushion foundation. "seems like a few korean bloggers recommend <Laneige>. would be nice to try as well.
As mentioned in the video, It does not give a great coverage/conceal effects, but it make your skin looks so natural that no one think I have put on any makeup while wearing it alone.
Besides that, it could be a great 1st layer foundation. With this base, your next layer "heavy" foundation looks a lot better as it feels your skin is kinda brighten from inside.
Price for these cushion foundation varies, depends on the brand.
Overall, find the best one suit your need is best.. among certain brands, I believe, the difference is really small. DIfferent people have quite different experience of one product.
I am gonna try IOPE in a few days! I will come back to update~
Find one you love and give it a try!
- Purchase options:
FaceShop <$16> http://item2.gmarket.co.kr/English/detailview/item.aspx?goodscode=346459203
IOPE <Discounted $26 from $40> http://item2.gmarket.co.kr/English/detailview/item.aspx?goodscode=128494293
LANEIGE <$33> http://item2.gmarket.co.kr/English/detailview/item.aspx?goodscode=455791704